There’s no secret to getting a home sold quickly – the more people that view it, the better your chances of a quick sale. Unfortunately, too many real estate agents take a “list and pray” attitude when they try to sell your home in Cherokee County – trying to get away with sticking a sign into the dirt, a lockbox on the door and five or ten crappy cell phone photos on the MLS listing.
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Sure, that might work in a hot sellers’ market, but it may also fail. Are you willing to take that chance? Since you will pay the same amount for the list-and-pray agent as you will for the guerilla marketer, shouldn’t you do your best to find the latter? If you want to sell your home in Cherokee County you need to hire a guerilla.
Here’s a sample video I put on Facebook in early December.
The key to getting lots of folks through the front door of your home for sale requires a plan and a robust marketing budget to back up that plan.
Keep this in mind when you’re interviewing listing agents. Don’t be afraid to ask them for a copy of their marketing plans, ask to see examples of past marketing efforts and ensure that the agent has the money to put that plan into action. It takes some marketing money to sell your home in Cherokee County and if they only sell a few houses a year, how are they going to market your home?
Here’s a little secret – when we enter a property into the MLS, it automatically goes out to every single web site that pulls data from the MLS. That means Zillow, Realtor.com, my web site, my company’s web site, my co-workers’ web sites, Susie with Company XYZ’s site… you get the point. So when an agent tells you how they’re going to sell your home in Cherokee County, how they will have your home be found everywhere and they list off all these web sites, they are not doing anything that every other agent isn’t doing too and with zero effort. Every single agent who uses the MLS will be able to syndicate your listing to all those sites automatically by pressing “Enter.” Got it? They are hoping the average seller doesn’t know this and won’t ask them to spend any money marketing their home so they can keep more of their commission. If you truly want to sell your home in Cherokee County for top dollar it takes strategy. ANY home will sell regardless of condition if the price is right. Getting top dollar requires a plan.
Many agents might hire a photographer (yay, at least they coughed up the money to hire a pro) but they don’t DO anything with those photos other than put them on the MLS. Did they make a virtual tour? Did they write a blog post about your home? Did they put the virtual tour on YouTube and drive traffic to their web site where they can capture the buyer’s information? Click here for an example.
Getting the listing price right isn’t rocket science
It’s true that pricing a home too high may cause it to languish on the market and the homeowner may even end up getting less for it than hoped. But overpriced homes are typically the work of homeowners, not real estate agents. Determining the market value of a home isn’t rocket science – it’s something we all learn as beginners. In order to sell your home in Cherokee County we look at the homes closest in proximity to yours with the same number of bedrooms and bathrooms, similar square footage, similar features, and hopefully in the same school boundaries. Sure, with practice comes perfection, but coming up with market value isn’t our most important task when we take a listing – marketing most certainly is.
Marketing, in a nutshell, is the megaphone for your listing – it screams to the world that your house is for sale, that it’s worth taking a look at and why it’s better than the competition. While there are many ways to accomplish this, the best includes a combination of several. The most important weapon in the marketing arsenal, however, is photography.
Photographs can make or break the sale of a home
Americans are visual creatures and nothing proves this more than the Internet. Websites such as Pinterest achieved their success through the visual medium. Advertising agencies understand this concept and spend weeks to complete a single, what seems to be simple, photo shoot. Because they were hired to convince us to purchase a service or product, photography takes on a critical role.
This was taken by a professional photographer. Look how big the room looks, how bright and shiny it all is.
The same holds true in the real estate industry. Take a tour of any real estate site that offers a glimpse into the local MLS and you’ll find far too many listings that lack any photos at all or offer up photos of homes that are blurry, off center and just downright curious in many cases. Since most homebuyers take to the Internet to begin their search for a home, these photos are useless to the poor homeowner who is just trying to move on to the next phase in her or his life.
Obviously NOT taken by a pro.
The statistics
Studies prove that homes that are photographed by a professional net the owner more money and sell faster than those that were marketed using photographs snapped by an amateur. In fact, a national real estate conglomerate conducted a study that found that the use of a DSLR camera to photograph homes listed between $200,000 and $1 million netted the homeowner from $3,400 to more than $11,000 more than homes that were photographed by a novice. Another study finds that the sharper the photograph, the more money the seller will net at the close of escrow. When I sell your home in Cherokee County I use a fantastic photographer and I’m interviewing people who use drone technology now.
It may sound trite, but for many Americans, their home is their largest financial investment. It only makes sense that they want to get every last penny they can when it comes time to cash in. If you truly want tosell your home in Cherokee County you should approach the sale of your home as a business transaction. Search out the best professionals to assist you and you’ll be successful.
Want to learn more about what the Northern Atlanta Dream Homes team can do to sell your home in Cherokee County? Watch this video for our virtual listing presentation.
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About the Author: The article above, Need to sell your home in Cherokee County? It’s all about the marketing, was provided by Karin Carr, an authority on Cherokee County real estate and a leader in the field of real estate blogging. Karin has helped literally helped almost 200 families buy and sell homes since 2005. If you are in the market to BUY or SELL a home, she can be reached via email at [email protected] or by phone at 404-855-1807.
Are you thinking of selling your home? I’m very good at marketing homes to sell quickly, and for more money. If you’re a first-time home buyer then you’ll be in good hands. I’ve helped countless first-time home buyers through the entire process of buying that first home! I have a real passion for helping folks buy and sell homes here in the great state of Georgia and I would love to connect with you!
I help people buy and sell real estate in the following north Georgia cities: Acworth, Ball Ground, Canton, Kennesaw, Woodstock, White, Roswell, Milton, Alpharetta, Dallas, Powder Springs, and the surrounding areas.
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